Chairman's Message

The Turkish furniture industry has been authoring a momentous success story on a global scale over the past quarter-century, underpinned by its formidable performance in investment, design, branding, and innovation. This transformative journey gained further momentum as various industry associations unified their strengths under the aegis of the Federation of Furniture Associations (MOSFED). Today, as MOSFED, we stand as the collective voice of a powerful ecosystem representing 45,000 manufacturers and 50,000 retail stores across Turkey.

As one of the world’s preeminent furniture producers, Turkey achieved an export volume of $4.6 billion as of 2025. While this is a significant milestone, it remains modest compared to our true potential. In this era of multifaceted global competition, factors such as scale, price, and speed remain vital; however, enduring competitive advantage is now forged through added value, brand authority, and design excellence.

Turkey has reached a decisive threshold in translating its manufacturing prowess into high value. At MOSFED, we are spearheading ambitious and holistic efforts to facilitate this transition. Our mandate is clear: to evolve our production capacity into a high-value, branded, and sustainable powerhouse.

To this end, we are pioneering projects that elevate our industry’s international prestige:

IIFF (Istanbul Furniture Fair): Held every January, it has become one of the premier trade platforms, convening buyers from over 150 countries.
Furnishings & Design Istanbul (FDI): A strategic hub focused on design that bolsters the industry’s capacity to generate added value.
Heartmade Digital Business Platform: An effective B2B channel successfully bridging our manufacturers with global markets through digitalization.
The Green Economy Index: A vital reference point that reinforces the commitment to sustainable production within our ranks.

We hold the conviction that strong brands are built through strong exhibitions. Thus, we view these organizations not merely as commercial venues, but as the primary engines of value creation and global positioning.

At the heart of this endeavor lies a mental transformation. The fundamental shift for our industry is the transition from mere production to value creation, from price wars to strategic positioning, and from short-term gains to long-term brand building. This evolution requires a spirit of collective wisdom and unified action. MOSFED serves as the guardian of this common heritage and movement, ensuring the industry advances with strategic coordination.

Our mission is to establish an ecosystem that is innovation-driven, globally competitive, and rooted in value. With its manufacturing strength and design ingenuity, the Turkish furniture industry is steadfastly becoming a global brand. I firmly believe that, under the leadership of MOSFED, we shall continue to expand this success story together.

With my warmest regards,
Ahmet Güleç
Chairman of the board MOSFED